Alternative Media Summary:
- Spending on alternative media strategies surged 16.4% in the first half of 2006 to an estimated $53.37 billion compared with the same period of 2005
- The alternative advertising sector is forecast to grow 19.9% for the year, while alternative marketing is expected to increase 17.6%.
- Total alternative media spending rose 18.8% in 2005 to $97.66 billion.
- The largest alternative media subsegments include event marketing, cable advertising, and Internet advertising, while the fastest growing subsegments include user-generated media, mobile marketing, and videogame advertising. Source: PQ Media. 2006. Alternative Media Research Series II: Alternative Advertising & Marketing Outlook 2006 June 2006.